Ashish Sood

Ashish Sood is a professor of marketing at the Emory University and an expert in the areas of technology evolution and product innovation, and new product diffusion in emerging markets. His research has been published in top journals including Marketing Science and the Journal of Marketing, and won numerous research awards and grants. His paper are highly cited and the findings from his research have been published and re-printed in more than 40 books (e.g. Springer, Blackwell, and Wiley), thought-leadership publications (e.g. E&Y, Montgomery Research, Accenture, MSIâs Knowledge series), and business press (The New York Times, and the Wall Street Journal). Professor Sood regularly chairs special sessions in research conferences and has been invited to talk at more than 10 top international schools. Professor Sood teaches marketing strategy to the undergraduates, MBA and PhD students at Goizueta Business School. He won the Teaching Excellence Award at University of Southern California. Prior to joining the academia, he worked in the industry for twelve years in India and Singapore. Professor Sood is also an expert in quality management and TQM, and has conducted assessments of organizations for the Singapore Quality Award. He was the Lead Assessor for international standards ISO 9001 and ISO 14001, and consulted with firms in India and Singapore on quality management and environmental management.